David Kim
Chairman and CEO
Mr. Kim joined GEN shortly after the opening of our first restaurant in September 2011 and currently serves as our Chairman and Chief Executive Officer. Before founding GEN, Mr. Kim served as Chief Executive Officer of La Salsa, Inc. and of Baja Fresh Enterprises, President of Caliber Capital Group, an equity investment firm focused on distressed companies, as managing member of CinnaWorks, LLC and of Sweet Candy, LLC, and managed Golden Den Corp. and RD Restaurant Group, Inc., which owned Denny’s, Carl’s Jr., Golden Corral and Pick-Up Stix franchises. Mr. Kim has also established the Kim Family Foundation, through which he supports various charitable causes related to scholastic achievement and leadership.
Thomas V. Croal
Chief Financial Officer
Mr. Croal has served as our Chief Financial Officer since July 2021. Prior to joining us, Mr. Croal served as Chief Financial Officer of Pancreatic Cancer Action Network, a non-profit organization focused on pancreatic cancer research. Mr. Croal also served as Senior Vice President and Chief Financial Officer of Silverado Senior Living Holdings, Inc., as Senior Vice President and Chief Financial Officer of Sage Publications, Inc., as Chief Financial Officer of PPONet, Inc., and as Chief Financial Officer and Chief Operating Officer at Insight Health Services Corporation. Mr. Croal was previously a California Certified Public Accountant with Arthur Anderson & Co. and received his Bachelor of Science in Accounting from Loyola Marymount University.